Müller FRijj - “Just feel the Urjj” (2025)
Müller FRijj’s latest integrated campaign, aims to shake up the ready-to-drink milkshake category with a healthy hit of chaotic
There are times when you want to stay awake with caffeine. And there are other times when falling asleep will actually help you. Take the case of Dmitri Mendeleev, a Russian Chemist who only figured out his periodic table after he went to sleep and dreamed about it. I love the way the singer of the song gets progressively more tired, too.
It might get you a great night's sleep but I'm never drinking decaf.
Agency: JWT Brazil
Client: Master Blenders
Product: Pilão Decaf
Account team: Stefano Paduan, Felipe Giacon
Media: Wagner Sena, André Simões
Planning team: José Lucas, Juliana Maaz, João Caputti
CCO: Ricardo John
Head of art: Fábio Simoes
Creative Director: Erick Rosa
Copywriter: Fernando Duarte
Art Director: Pedro Hefs, Thiago Arrighi
RTV Director: Márcia Lacaze
Animation: Daniel Semanas / Paulo Stoker
Clean up: Guma / Lucas Fiacadori
Production Company Account responsible: Marcel Yin Weckx
Sound Production Company: Big Foote Audio
Music Production: Equipe Bigfoote
Locutor: Pascoal da Conceição and Marcelo Meirelles/ Mark Grandfield
Illustration: Pedro Hefs, Thiago Arrighi