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There are times when you want to stay awake with caffeine. And there are other times when falling asleep will actually help you. Take the case of Dmitri Mendeleev, a Russian Chemist who only figured out his periodic table after he went to sleep and dreamed about it. I love the way the singer of the song gets progressively more tired, too.
It might get you a great night's sleep but I'm never drinking decaf.
Agency: JWT Brazil
Client: Master Blenders
Product: Pilão Decaf
Account team: Stefano Paduan, Felipe Giacon
Media: Wagner Sena, André Simões
Planning team: José Lucas, Juliana Maaz, João Caputti
CCO: Ricardo John
Head of art: Fábio Simoes
Creative Director: Erick Rosa
Copywriter: Fernando Duarte
Art Director: Pedro Hefs, Thiago Arrighi
RTV Director: Márcia Lacaze
Animation: Daniel Semanas / Paulo Stoker
Clean up: Guma / Lucas Fiacadori
Production Company Account responsible: Marcel Yin Weckx
Sound Production Company: Big Foote Audio
Music Production: Equipe Bigfoote
Locutor: Pascoal da Conceição and Marcelo Meirelles/ Mark Grandfield
Illustration: Pedro Hefs, Thiago Arrighi