McDonald's Australia have cooked up some fresh Dadvertising, showing how a dad goes from motorcycling, dancing, beer making bachelor freedom dude to emergency-room-visiting, tea-party having, makeup-trying Dad. He would do anything for love - though somewhere after the nookie has been had, mom vanishes from the picture, so this is parental love we're singing about not partner love - but he won't eat chicken McNuggets.

That's OK, McDonald's have adult tasting burgers too now. One question, does it go with home-brewed beer? And when will dad show his daughter how sweet a motorcycle ride is? I never had a tea party in my life but I did help my dad fix engines. Noam Churro who directed this has three sons said his biggest challenge was to get into the "girl dad" mindset. I guess that's why the tea-party stereotype showed up. We've seen that, and the makeup, more often than weddings in advertising now.

Ad Agency: DDB Sydney
Client: McDonald's
Director: Noah Marshall
Production Company: The Sweet Shop

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.