When French kids aren't expressing their anarchy through tagging trains, buildings and bridges, they're banning together to tag empty billboards with beautifully designed artistic renderings of McDonald's food. Hide your kids, hide your wives. It's like A Clockwork Orange over there.

Client: McDonald's McDonald’s Representatives: Xavier Royaux, Camille Lopéo, Célia Refalo Agency: TBWA\PARIS Agency Representatives: David Leclabart, Matthéo Pressmar, Christophe Moiroud, Camille Favriau Creative Director: Jean-François Goize Head of TV: Maxime Boiron TV Producer: Elisabeth Boitte Production: Wanda Director: Wilfrid Brimo
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.