Mr. Sub is a Canadian sub chain. This spot makes fun of Canadians and the Canadian stereotype that they are all polite and orderly. Because they are Canadian.

P.S. Anyone remember when Canadians were quick to school us that Canadian stereotypes weren't accurate?
*cough* Molson *cough*

Client: MR.SUB
VP, Marketing: Rita McParland

Agency/Production Company: Shooters International
Director: KRANKY (Laurence Shanet)
DOP: Tico Poulakakis
Executive Producer: Pamela McNamara
Producer: Rob Plaxton

Creative Directors: Wayne Best, Mark Schruntek, Laurence Shanet
Copywriters/Art Directors: Mark Schruntek (“Pounding”), Wayne Best, Tony Tagliatucci

Editing Company: Married to Giants
Editor: Skinner

Sound Company: Suite 103 Post


Comments (5)

  • Carlos Gardeazabal's picture
    Carlos Gardeazabal (not verified)

    Does it really matter? People get too worked up over anything these days that they think has the slightest hint of insult towards them, even if it wasn't meant to be taken that way. At the end of the day it's just a commercial from a sub shop, just leave it alone, it's not important.

    Apr 05, 2013
  • kidsleepy's picture

    A. It was sarcasm. B This is a site dedicated to advertising. C. if it isn't important, why did you read it?

    Apr 05, 2013
  • Dabitch's picture

    Ads are important! They sell subs! This is important! Eh?

    The Molsen ad ran in America, which was all kinds of hilarious at the time, and edumucating them 'MURICA people on what really was a Canadian. This sub ad, which is a good ad don't get me wrong, is telling Canadians how polite they are, so that Canadians can nod in recognition and open the door for someone. Ever hear the joke about the difference between a Mexican standoff and a Canadian standoff? The Canadian one never ends because they keep saying "after you"... "No, after you.."

    Apr 05, 2013

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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.