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It's official, Pepsi are a bunch a hippies out to save the world. aw, ain't that nice? A mix of people are filmed ad they pass around notes, pour pepsi and generally act all smiles. They are edited onto the same screen, where the end result shows a world globe, a plant growing through each individual filmed square, and a strong message of unity. Created by TBWA\Chiat\Day, Los Angeles the resulting ad is quite catchy.
AGENCY: TBWA\Chiat\Day, Los Angeles
Global Director of Media Arts: Lee Clow
Chief Creative Officer: Rob Schwartz
Group Creative Director: Brett Craig
Interactive Creative Director: Michael Tabtabai
Associate Creative Director: Xanthe Hohalek
Art Director: Dustin Artz
Copywriter: Chris Jones
Managing Director: Erica Hoholick
Account Director: David Dreyer
Management Supervisor: Kristen Latto
Executive Producer/Agency Producer: Anh Thu Le
Assistant Producer: Doris Chen
PRODUCTION COMPANY: Paranoid US
Director: Francois Vogel
Director of Photography: Michael Cleary
Executive Producers: Cathleen O’Conor/Claude Lettessier
Line Producer: Janice Biggs
EDITORIAL: Union Editorial
Editor: Einar Thorsteinsson
Assistant Editor: Daniel Moreno-Luna
Executive Producers: Michael Raimondi/Megan Dahlman
Producer: Joe Ross
VISUAL EFFECTS: Resolution
Sr. Visual Effects Supervisor: Todd Iorio
VFX Artist Amir Qureshi
VFX Artist Seth Silberfein
Compositor Evan Guidera
Compositor Jason Jenson
Compositor John Nierras
Compositor
Mannix Richenbacher
MUSIC: The Black Eyed Peas “One Tribe”
MIXING FACILITY: Resolution LA
Mixer: John Bolen
