It's official, Pepsi are a bunch a hippies out to save the world. aw, ain't that nice? A mix of people are filmed ad they pass around notes, pour pepsi and generally act all smiles. They are edited onto the same screen, where the end result shows a world globe, a plant growing through each individual filmed square, and a strong message of unity. Created by TBWA\Chiat\Day, Los Angeles the resulting ad is quite catchy.

AGENCY: TBWA\Chiat\Day, Los Angeles
Global Director of Media Arts: Lee Clow
Chief Creative Officer: Rob Schwartz
Group Creative Director: Brett Craig
Interactive Creative Director: Michael Tabtabai
Associate Creative Director: Xanthe Hohalek
Art Director: Dustin Artz
Copywriter: Chris Jones
Managing Director: Erica Hoholick
Account Director: David Dreyer
Management Supervisor: Kristen Latto
Executive Producer/Agency Producer: Anh Thu Le
Assistant Producer: Doris Chen

Director: Francois Vogel
Director of Photography: Michael Cleary
Executive Producers: Cathleen O’Conor/Claude Lettessier
Line Producer: Janice Biggs

EDITORIAL: Union Editorial
Editor: Einar Thorsteinsson
Assistant Editor: Daniel Moreno-Luna
Executive Producers: Michael Raimondi/Megan Dahlman
Producer: Joe Ross
Sr. Visual Effects Supervisor: Todd Iorio

VFX Artist Amir Qureshi
VFX Artist Seth Silberfein
Compositor Evan Guidera
Compositor Jason Jenson
Compositor John Nierras

Mannix Richenbacher 

MUSIC: The Black Eyed Peas “One Tribe”
Mixer: John Bolen

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Comments (4)

  • Dabitch's picture

    Yep, I was sent a link to that video too. Had this Pepsi ad run on the superbowl we could call it full of re-runs, amirite? Wanna make a badland post about this pairing? What the hell, I'll just embed it here.

    Feb 11, 2010
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    a blew blew whew whew jew

    Jul 21, 2011

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.