It's official, Pepsi are a bunch a hippies out to save the world. aw, ain't that nice? A mix of people are filmed ad they pass around notes, pour pepsi and generally act all smiles. They are edited onto the same screen, where the end result shows a world globe, a plant growing through each individual filmed square, and a strong message of unity. Created by TBWA\Chiat\Day, Los Angeles the resulting ad is quite catchy.
AGENCY: TBWA\Chiat\Day, Los Angeles Global Director of Media Arts: Lee Clow Chief Creative Officer: Rob Schwartz Group Creative Director: Brett Craig Interactive Creative Director: Michael Tabtabai Associate Creative Director: Xanthe Hohalek Art Director: Dustin Artz Copywriter: Chris Jones Managing Director: Erica Hoholick Account Director: David Dreyer Management Supervisor: Kristen Latto Executive Producer/Agency Producer: Anh Thu Le Assistant Producer: Doris Chen PRODUCTION COMPANY: Paranoid US Director: Francois Vogel Director of Photography: Michael Cleary Executive Producers: Cathleen O’Conor/Claude Lettessier Line Producer: Janice Biggs EDITORIAL: Union Editorial Editor: Einar Thorsteinsson Assistant Editor: Daniel Moreno-Luna Executive Producers: Michael Raimondi/Megan Dahlman Producer: Joe Ross VISUAL EFFECTS: Resolution Sr. Visual Effects Supervisor: Todd Iorio VFX Artist Amir Qureshi VFX Artist Seth Silberfein Compositor Evan Guidera Compositor Jason Jenson Compositor John Nierras Compositor Mannix Richenbacher MUSIC: The Black Eyed Peas “One Tribe” MIXING FACILITY: Resolution LA Mixer: John Bolen