Simmons "The Future Of Sleep" (2014) :30 (USA)


Simmons "The Future Of Sleep" (2014) :30 (USA)

The visuals in the spot for a mattress are pretty cosmic. Gentleman Scholar used live action shots, video stills, and stock footage, to create something very unique here. Technological moments abound and a VO makes the point that technology controls, I mean is enhances our lives, even the way we sleep. Enter the Comforpedic IQ mattress. Why not sleep on a mattress that responds to your every move, and knows you better than you know yourself. It's next level shit, man. You totally aren't prepared for this. This is like Matrix sleep. I might need a nap just thinking about it.

Client: Simmons Bedding Company
Brand: ComforPedic iQ from Beautyrest
Agency: KBS
Producer: Allyson Doody
Creative Directors: Angela Denise, Deb Maltzman
Creative: Mike Merritt, Cecilia Bogardus
Production Company: Gentleman Scholar
Directors: William Campbell & Will Johnson
Executive Producer: Lindsay Bodanza
Head of Production: Rachel Kaminek
Line Producer: Rich Kaylor
DP: Adam Marsden
Post Production Company: Gentleman Scholar
Creative Directors: William Campbell & Will Johnson
CG Lead: Ben Grangereau
Producer: Tyler Locke
Designers: Macauley Johnson, James Levy, Janice Ahn, Ryan Kirkwood
Cloth Simulation: Matthew Johnson
CG Generalists: Robert Kim, Andy Kim
2D Animation: Sarah Beth Hulver, Shawn Kim, Matthew Andrews
Lighter: Ryan Kirkwood
Compositor: Matthew Lydecker, Ryan Kirkwood, Cameron Burr
Editorial: The Whitehouse
Editor: Brian May
Sound Lounge
Mixer: Peter Colcomb


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