The visuals in the spot for a mattress are pretty cosmic. Gentleman Scholar used live action shots, video stills, and stock footage, to create something very unique here. Technological moments abound and a VO makes the point that technology controls, I mean is enhances our lives, even the way we sleep. Enter the Comforpedic IQ mattress. Why not sleep on a mattress that responds to your every move, and knows you better than you know yourself. It's next level shit, man. You totally aren't prepared for this. This is like Matrix sleep. I might need a nap just thinking about it.

Client: Simmons Bedding Company Brand: ComforPedic iQ from Beautyrest Agency: KBS Producer: Allyson Doody Creative Directors: Angela Denise, Deb Maltzman Creative: Mike Merritt, Cecilia Bogardus Production Company: Gentleman Scholar Directors: William Campbell & Will Johnson Executive Producer: Lindsay Bodanza Head of Production: Rachel Kaminek Line Producer: Rich Kaylor DP: Adam Marsden Post Production Company: Gentleman Scholar Creative Directors: William Campbell & Will Johnson CG Lead: Ben Grangereau Producer: Tyler Locke Designers: Macauley Johnson, James Levy, Janice Ahn, Ryan Kirkwood Cloth Simulation: Matthew Johnson CG Generalists: Robert Kim, Andy Kim 2D Animation: Sarah Beth Hulver, Shawn Kim, Matthew Andrews Lighter: Ryan Kirkwood Compositor: Matthew Lydecker, Ryan Kirkwood, Cameron Burr Editorial: The Whitehouse Editor: Brian May Sound Lounge Mixer: Peter Colcomb

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.