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Halio - The Heterophobic Taxi Driver (2015) (Ireland)

Halio - The Heterophobic Taxi Driver (2015) (Ireland)

In this hidden camera experiment, we find a cab driver and a cab with four hidden cameras. As the driver takes passengers, he takes a phone call, that the passengers overhear.

 

Club Med - First Day / Deserted island - (2015) :40 (France)

Club Med - First Day / Deserted island - (2015) :40 (France)

It's kind of shocking to wake up on an empty beach, but you get used to it. Based on the insight that stressed out city folk take a day or two to adjust to the lax lazy of a proper beach vacation, BETC created this ad for Club Med.

 

Monocole "The woman who chose too much" (2015) 2:00 (Portugal)

Monocole "The woman who chose too much" (2015) 2:00 (Portugal)

Monocle Magazine chose Portugal to host its Quality of Life conference. To honor the fact they were chosen, FCB came up with a character who can never choose anything in this mockumentary.

 

Helsinki Region transport wants us to start biking

To celebrate bike week, my favorite Finnish agency, Agency 358 made these tasty looking posters. Fun stuff. And ironic, too. If everyone started biking, Helsinki Region Transport would have a lot of empty seats on its trains and buses.

Commercials: 
 

Wyndham Hotel Group - Wyndham Rewards Wyzard - Crystal Ball :30 (USA)

Wyndham Hotel Group - Wyndham Rewards Wyzard - Crystal Ball :30 (USA)

Some of the most memorable campaigns throughout history have been character advertising. Who can forget the suave Milk Tray Man, the sexual frisson of the Gold Blend Couple, the synthetic warble of the Cadbury’s Smash Aliens, or a campaign so impactful that the most famous book in advertising is named after it: Mr Whipple and his constant refrain, “Please don’t squeeze the Charmin."

 

Wyndham Hotel Group - Wyndham Rewards Wyzard - Honeymoon :30 (USA)

Wyndham Hotel Group - Wyndham Rewards Wyzard - Honeymoon :30 (USA)

That first establishing shot lasts for under two seconds. Because when you've only got half a minute to tell a story, you have to be quick.

 

Wyndham Hotel Group - Wyndham Rewards Wyzard - Family :30 (USA)

Wyndham Hotel Group - Wyndham Rewards Wyzard - Family :30 (USA)

A refreshing twist on the American justice system, this time with a happy ending, hunky torsos and a pun that only a copywriter could ever come up with.

 

KLM & Heineken - The Orange Experience 2015 (2015) 3:00 (The Netherlands)

 

Southwest Airlines - Getting the Band Back Together (2015) :30 (USA)

Southwest Airlines - Getting the Band Back Together (2015) :30 (USA)

The boys are back in town! These guys may be middle-aged, corduroy-wearing, latte-sipping dads but with tickets at low prices they can put the band back together. In the suburbian garage they can rock their rock star moves and relive the garage band glory days.

 

S7 Airlines - The Imagination Machine - (2015) (The Netherlands)

S7 Airlines - The Imagination Machine - (2015) (The Netherlands)

Events in malls are the tried and true way of getting the word out to many people at once, but this is a million miles away from your usual stand, sales people and humdrum prizes.

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