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Miradent oral - Dental floss - print, Germany

Click on the image to see the whole file - here's another double page spread that uses the gutter creativly, from Philipp und Keuntje GmbH, Hamburg.

Published/Released: 06/2008
Short rationale: This was an unusual idea for a print ad for Miradent, a manufacturer of dental products. The idea was to remind readers that Miradent dental floss can fit into the narrowest gaps, which we achieved by creating a double-page advert with minimal graphics and with a white book mark. Readers instantly recognised that the image showed two teeth with a piece of dental floss in between.

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Google Video - Street buzz / See through sign -

Google Video - Street buzz / See through sign -

An inventive guerilla marketing campaign conducted by Google Video Germany in the German capital of Berlin. The search terms in the window read what was seen through the window, for example at the Brandeburg Gates it read "crowd of tourists".

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hitler vs chaplin
 

Hut Weber Hats - Hitler vs Chaplin "It's the hat"

The clothing really does make the man, even if they have strange taste in facial hair.

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Dunkelziffer - Haunting creep - (2008) :30 (Germany)

Dunkelziffer - Haunting creep - (2008) :30 (Germany)

This disturbing depiction of trauma will haunt you for the rest of the day, quite apt since Red Rabbit Hamburg wants you to realize that the consequences and stigma of sexual abuse stay with you until the grave. Nicely directed by The Vikings.

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K-fee Coffeine Drink - Speed bumps Ambient - Germany

Jung von Matt/Elbe, Hamburg wanted to not just talk about how awake k-fee Caffeine Drink makes you feel, but to actually "wake people up" direct, straightforward way. "Sleeping policemen" were made to look like K-fee cans. As a result, cyclists bumping over those things would wake up, and notice the cans. The target group - young people - are far more likely to ride fast across these things thus getting the extra bumpy-ride.

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The Dortmund Concert Hall has music for everyone. Even porn stars. (print) Germany

Looks like the creative group at Jung von Matt had a lot of fun when they created this ad for the Dortmund Concert Hall to show that said hall has music for everyone. Even porn stars and pierced people.

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"Strictly controlled ingredients."
"Onions taken out on request"
"At Burger King we offer extra ketchup made from fresh tomatoes, any time. How w
"pickle in? Pickle out? Only you decide how you want your burger"
 

Burger King - Veg City - tray liners, Germany

"At Burger King we offer extra ketchup made from fresh tomatoes, any time. How we manage this is of course top secret."
Tray liners for Burger King in Germany.

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VW - Complementing (2007) 0:35 (Germany)

VW - Complementing (2007) 0:35 (Germany)

Heidi Klum and hubby Seal star in this spot.

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Internationale Gesellschaft für Menschenrechte (IGFM) - Burka / Garbage bins - (2007) print

In a campaign for women's rights, the Internationale Gesellschaft für Menschenrechte (IGFM) who won a Bronze Epica for "Burka" earlier this year, now show a woman in a burka next to garbage bins for a slightly shocking visual, as she blends in so well. Women are easily disposed of? Shudder.

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Sanyo SV-SS 10 with 3D floating head system - print, Germany

"Ignores facial contours.
Sanyo SV-SS 10 with 3D floating head system."

They don't mena this giant flat head, they mean the head of the razor. I think.

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