So what's going on here and what does it have to do with a cup of joe? Hmm? Leave it to Bleublancrouge Montreal, Canada to make a connection between really sharp stuff and BK Joe. Please note, this is spec work

Advertising Agency: Bleublancrouge, Montreal, Canada Creative Director: Gaëtan Namouric Art Director: Sebastien Deland Copywriter: Jonathan Rosman Photographer: Alain Desjean Retoucher: Claude Lafrance Published: December 2007