From EuroRSCG São Paulo, Brasil comes this print campaign that glows in the dark. When the lights are on you only see half the story, turns the lights off and you'll see what goes on in the shadows.

Geison Genga, Photographer
Daniel Poletto, Art Director
Kleyton Mourão, Art Director
Rodrigo Senra, Copywriter
Ingo Santos, Associate Producer


Comments (2)

  • Tahrialah's picture

    Don't think I've ever seen glow in the dark ads before. Pretty neat, although this is super creepy (as it is obviously intended to be.) I wonder if Disney is ok with the using all those Winnie the Pooh stuffed animals, though?

    May 27, 2008
  • Andreas-Udd's picture

    There's been glow in the dark ads, but in not for this type of message.

    May 28, 2008

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.