From EuroRSCG São Paulo, Brasil comes this print campaign that glows in the dark. When the lights are on you only see half the story, turns the lights off and you'll see what goes on in the shadows.

Geison Genga, Photographer Daniel Poletto, Art Director Kleyton Mourão, Art Director Rodrigo Senra, Copywriter Ingo Santos, Associate Producer

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • Tahrialah's picture

    Don't think I've ever seen glow in the dark ads before. Pretty neat, although this is super creepy (as it is obviously intended to be.) I wonder if Disney is ok with the using all those Winnie the Pooh stuffed animals, though?

    May 27, 2008
  • Andreas-Udd's picture

    There's been glow in the dark ads, but in not for this type of message.

    May 28, 2008

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