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William H Macy steals the show in this star-studded Samsung spot that debuted during the Oscars. The spot is packed with questions form the ridiculous (Why can't I fit all 145 movies on my phone, featuring Wesley Snipes) to the sublime, is very tongue in cheek. In addition to Sniped and Macy, the spot also features a hilarious bit by Lil Wayne, pro basketball player James Harden, lCoach Doc Rivers, and a bunch of other regular folks who represent Samsung's demanding demographic. There's a 50/50 chance the phone will be a let down compared to the spot, but at least the spot is funny.
Client: Samsung
Agency: Wieden+Kennedy