I built this website. From scratch. Including the servers.
Sure, we got plenty of comments here hating the ad, but on our Twitter - https://twitter.com/adland - we got many more praising the ad in replies, and quote-retweets.
Much of that is unavailable to seek out today, as happens with the fleeting structure of social media comments, but you can still read the comments under our article, where I also made a point of collecting other advertising and marketing magazines reviews of the ad.
(This is why we leave comments open, by the way. To be able to find reactions and links in one spot. It's old-school, and we like it.)
No, I did not. The sixty-second version is here. The site search is the best way to find things here.
> this part of the world, Devil is Black
I appreciate the insight of how visual cues are interpreted in the local context, so thank you for that, as art is obviously not performed in a vacuum.
I only wish the comment thread would be a little less, shall we say, rude.
But that is to be expected with open comments.
As for the ad, the thing that really annoys me is that it's a kid voice-over who says "v" instead of "w". W is "double-v" in Swedish, like in Spanish, and is basically treated like a harder V (so now you can probably figure out how English-speakers mispronounce my last name)
It's only a fifteen-second ad, so perhaps they used V for time constraints, or they chose it because it will stand out to a lot of people, like me, who will notice.
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