I built this website. From scratch. Including the servers.
Interesting. There's a thought. Just like Old Spice "Hey ladies, look at your man, now look at me" which unabashedly targeted women as the research showed they bought the shower gel.
I'd buy that as a strategy if this ad actually showed better examples of better men. Separating boys who fight has to be the bare minimum of male role-model. I've lived in a house with a common yard where our BBQ sessions kind of looked like the ad, and every dad out there would make sure the gaggle of kids roaming around played nice. WHO THE HELL WOULDN'T? By using such shitty examples, it makes me wonder how horrible the author's parents were. So what it takes to be a good dad these days is to hold baby girl in front of the mirror and reenact Stuart Smalley's Daily Affirmations. Spare me.
90% of cases of child abuse do not leave the house - that is, child abuse happens in the child's home.
The idea is that the child has been locked in the cupboard underneath the stairs, and is poking his hand out asking for help (much like a cat plays under a door with its paws). But even the cat doesn't notice.
Kind of stings, to be honest.
I just discovered that my tweet about this made it into Resumé, as Robert Svensson notes in his Cannes writeup that I called it as soon as it aired.
https://www.resume.se/nyheter/artiklar/2017/04/05/pepsis-bergochdalbana-i-cannes/
"Åsk is the smartest and most experienced advertising connoisseur you probably never heard of. One of my greatest starstruck moments was when the former Resumé reporter, now Sitrus Director, Andreas Dahlin introduced me to her here in Cannes at the end of the last millennium. Obviously, Åsk's judgment was correct. She is almost always right."
Funny. :)
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