90% of cases of child abuse do not leave the house - that is, child abuse happens in the child's home.

The idea is that the child has been locked in the cupboard underneath the stairs, and is poking his hand out asking for help (much like a cat plays under a door with its paws). But even the cat doesn't notice.

Kind of stings, to be honest.

I just discovered that my tweet about this made it into Resumé, as Robert Svensson notes in his Cannes writeup that I called it as soon as it aired.

https://www.resume.se/nyheter/artiklar/2017/04/05/pepsis-bergochdalbana-i-cannes/

"Åsk is the smartest and most experienced advertising connoisseur you probably never heard of. One of my greatest starstruck moments was when the former Resumé reporter, now Sitrus Director, Andreas Dahlin introduced me to her here in Cannes at the end of the last millennium. Obviously, Åsk's judgment was correct. She is almost always right."

Funny. :)

HEY! Is that a young Kevin Sussman? Now famous for his role as Walter on the Big Bang theory? Tagging this celebrity, just in case.