There's been an ad running in Mental Floss magazine for a long time with a guy whose head is covered with a different Doors album. It's for the Rock 'n' Roll Hall of Fame or something. I'm pretty sure I saw that one before I saw the explosion of album heads everywhere else. But how can you ever really find a true originator?

How could I ever pick between Dabitch and Caffeinegoddess? That's like Sophie's Choice!

I'm glad that I've avoided being on most PR folks' e-mail lists. It gives a certain "organic" quality to what I find. I like to see that something gained a little traction before I wrote about it, so that we're reporting buzz more than creating it.

It was kinda the same deal when I was a journalist....I felt like press releases were almost the antithesis of news, since the idea was to generate interest in something no one cared about yet.

Obviously, you guys are in a different situation, since you're a clearinghouse for brand-new work. Speaking of which, we're finishing a new spot at my agency. Would you like the YouTube link or the DailyMotion one? :)