Brilliant. Clean and simple. Often brilliant ads aren't always executed correctly. Sometimes even used for the wrong product, which makes you wonder if they just had kept it in the back of their minds until the right product came along instead... but this one is perfect. Kudos.
I still watch the Seinfeld/Gates short films daily. Still trying to figure out what they were thinking. You can't call it too much of a success when they company themselves pull the campaign and quickly switch to another. I know they claim it was planned, but 10 million dollars for Seinfeld to do 2 commercials? He's not that relevant anymore.
Great commentary. Simple, elegant and to the point. It sort of highlights the whole sky is falling mindset we're all in. This both points out how the flames are fanned by the media, but is also more of a shocker because The Economist typically isn't part of that.
Let's just hold on to our hats and see where we land.
Interesting ad. Would be a great public awareness message if you didn't already know the speaker. Since the speaker is someone we all know as being on a specific side of things, and he is referring to charges made against a particular candidate, it's not as agnostic as you want it to be. Nuances are quite useful in advertising. Easily missed, yet very effective. And you can always argue that they were unintentional. You just have to pick someone to deliver them that can be arguably called a commentator rather than a talk show host.
Though GAP has a great history of using celebrities to push their clothes, which makes complete sense as media often sets trends, but it makes me wonder about GAP's intentions.
Good example of reverse psychology, but also a great example of subliminally telling people how to vote as well. It is specifically trying to get certain people more fired up than others.
Another point this video highlights is the American Celebrity Culture. Why would people get their political information from actors? It's not like they're famous for using their minds. Sort of odd when compared to other countries.
The Viral aspect of this video makes me ponder the channels of information distribution in the modern world. Nowadays you can probably go through your whole day thinking that whoever you wanted to win last nights debate or whatever the topic of the day is, is the majority view. The radio, TV, or websites you view will cater to your world view. Just like these viral videos will no doubt be showing up in places where they can influence people who are more likely to be influenced by its message. Would you post this video on a conservative Blog or on TMZ? This is a pattern we see all over the world. Especially in places that limit which channels of information get through to people. A great benefit of today's world, but also a great flaw.
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