This is interesting. It's fairly standard stock in my opinion, but using what's clearly an african american voice for the place typically reserved for a WASP of male or female persuasion...That's sort of bold. It definitely changes the tone for me, but whether the average consumer will even see or catch that, who knows...
Not feeling the "meme" theme all this comes from. It's cheap and lowest common denominator IMO. That said, it is a great cause, and any brand that's figuring out ways to give back should get a pass for that. When you spend for a charity, it's always best to spend less, and put more where it's most needed.
First off, that snark though...
Now, to business. I don't think it's all that unlikely. When you seriously think about it, modern web design is becoming more and more appified and less custom. Sure you do cool stuff that looks different, but functionally, the best performing sites from a conversion and UX perspective are those that are basically giant apps.
That said, I think the app means less than the industry. It's just those two together, it's like chasing milk with OJ, there's something about it that's mildly disturbing for no reason...
It's an interesting age we live in. Where gamers are in abject revolt, even high end, talented developers can see there's a sickness in the system, and nobody has quite figured out how to avert the crash, that's why, after 3 months, it's still a story.
I really think this taps into a larger issue. This isn't about gamers explicitly, and Nick's comments make that pretty clear. I might not work explicitly in that industy, but in terms of PR there's a million ways to get a rosy review, and they all get used daily. The spin put on even basic information these days has gotten to the point that it's not only eroded consumer confidence, it's come to the point of insult, which is capitalist heresy, isn't it?
As it moves up the chain, the creators have a chance to have real voice in the matter, which becomes interesting. The social influence of advertising intersects every topic it advertises, games, liquor, clothing, vehicles, literally everything. It might not be a revolt, but I'd call it more of an awakening to the reality of the way things work on the larger scale. Gamers are a massively lucrative market, thus the spotlight, but this happens in music, movies, and even *gasp* your news.
People are waking up. It's a little scary, but it's exciting too.
I guess that's the point though, from the consumer perspective. Personally, I don't think I could eat at a place where there was nobody cleaning. Being able to see the food production in fast food is a norm, and expected. That's a hurdle for a large segment of users to get over.
Then there's the legendary quality of customer service. When bad gets worse, it's like the real world version of an automated answering system. How many negatives about something can be apparent before the PR and futureglam of it all has to break down beneath what's not really a great idea to habituate ourselves to for the purpose of financial gain.
Like I said, soapbox and all. It's complicated shit.
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