Honda decided to build upon the Happy Honda Days campaign, with three social videos featuring toys that are sure to get Gen X waxing nostalgic. This Skeletor and He-Man one features Skeletor rapping kind of, to a sort of holiday song. The video with the most views will see Honda donating $50,000 to a top charity with $25,000 going to the other two. These charities are the Children's Hospital of Orange County, the Little League® Urban Initiative and the Pediatric Brain Tumor Foundation. These are trippy, and thankfully Honda comes second to the entertainment value. It's all in good fun for a good cause.
Client: Honda
Production: Pysop
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Not feeling the "meme" theme all this comes from. It's cheap and lowest common denominator IMO. That said, it is a great cause, and any brand that's figuring out ways to give back should get a pass for that. When you spend for a charity, it's always best to spend less, and put more where it's most needed.
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PermalinkAgreed. Also, the product placement so to speak feels like an afterthought, in other words, just right for something of this nature.
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