So, couldn't this ad result in the gross volume of Levi's products increasing? It's not groundbreaking; it follows the formula of countless successful fashion ads preceding it. It has pretty, slim, young models in it because most jeans purchasers want to be pretty, slim, and young. It has a dimly poetic but reasonably accessible VO because while denim has always symbolized SOMEthing to every generation, it rarely symbolizes the SAME thing to every generation. The vaguely inspirational prose washes past the ears with a lowest-common-denominator warm fog of identification.
I can't work up authentic repugnance for this campaign.

So this is what Allie McBeal is doing now? She certainly kept her looks, but man, the law firm sure got conservative.

"I'd have to say, in the boot, Bob."

I don't know if you can really say the "original idea" of Oren Lavie. A short comedic film done by Mitchell Rose - that played at multiple film festivals and won numerous awards - used a VERY similar idea... in 2002.
Link here, stop-motion choreography at around 3:40:

http://www.youtube.com/watch?v=-Ygvt7G1DLs&feature=PlayList&p=9277374A80...