/** */ Absolut Vodka - Absolut Perfection - print 1980 USA | Adland

Absolut Vodka - Absolut Perfection - print 1980 USA

The iconic ads for Absolute were created in 1980, with this ad being first out May 1980. "Absolut" is how we spell 'absolute' in Swedish, and this is, without any doubt, vodka indeed. The bottle design was inspired by old Swedish pharmacy bottles.

"Absolut perfection"

Ad agency: TBWA, New York

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This campaign really was iconic.