/** */ Otto’s story | Starbucks LGBT+ Channel 4 | Every name’s a story (2020) | Adland

Otto’s story | Starbucks LGBT+ Channel 4 | Every name’s a story (2020)

“It finally feels like I’ve come to a point where I have become myself”

So Otto explains the name Otto - and all I can think of is my grandfather who kept saying "Otto är ett lustigt namn, likadant bak som fram" which is a punny mnemonic on the fact that the name is a palindrome, and probably the reason I am always named "Otto Mobile" when I enter my player name in racing games, because making puns is in our family DNA, apparently. Otto is a good name. 

See the main article "Starbucks #whatsyourname" for more and links to the rest of the campaign. 

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Client: Starbucks

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