In the latest of an ongoing collaboration with software giant Adobe, Tool Director Tom Routson finds marketing solutions in the most unlikely places.
Client: Adobe Systems Incorporated
Spot Titles: “Psychic” :30
Air Date: March 2013
Agency: Goodby Silverstein & Partners
Executive Creative Director: Rich Silverstein
CD: Keith Anderson
AD: Shane Fleming
Copywriter: Steve Nathans
Producer: Cindy Epps
Assistant Producer: Nick Sage
Account Director: Joel Guillian
Account Manager: Melody Cheung
Prod Co: Tool
Director: Tom Routson
EPs: Brian Latt, Oliver Fuselier, Dustin Callif
Editorial Co: Barbary Post
Editor: Bob Spector
Producer: Kristen Jenkins
Bicoastal Tool is an award-winning production company, representing top live-action directors and interactive directors for advertising projects. From funny… visually engaging… and/or interactive, Tool’s diverse roster of unique talent creates unforgettable commercial and digital content across all platforms.
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