Pareidolia,
These indents are part of the recent AMTV launch. Wow! did I just see
Taylor Swift in those scrambled eggs, was that Lil Wayne dripping with syrup
on that short stack! See for yourself.
These run up to 8 times per hour which also work as sponsor beds and video
premiere opens.
What is AMTV?
It’s real music for real people who want to start their day off right. It’s
six straight hours of music videos and music content, every morning from
Monday to Thursday- 24 hours every week. No loud host, no UGC dance moves,
any flashy lights or pyrotechnics, and definitely not the same videos played
over and over again.
Credits
Agency: MTV On-Air Design
Prod Co: MTV On-Air Design
Director: Crobin
Producer: Oren Kaunfer
DP: Ed David
AD: Kevin Walter
Creative Director: David McElwaine
Writers: Crobin/David McElwaine
Art Director: Crobin
VP On-Air Design: Romy Mann
SVP On-Air Design: Jeffrey Keyton
Exec. VP: Tina Exharos
Production Manager: Kimie Kimura-Heaney
Project Manager: Ross Jeffcoat
Production Designer: Christina Aprea
Editor: Crobin
VFX Supervisor/3D: Chris Gallagher
Egg/Coffee Stain Stylist: Ben Kress
Cream Cheese Stylist: Michael Lawrence
Sound Design: Big Yellow Duck
Music: "Please Don't Stop The Music" by Rihanna, "21 Guns" by Green Day, and
"You Belong With Me" by Taylor Swift.
I like the "jesus-toast" reference. :))
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