BBH London are currently running these 48 sheet posters to promote the more fuel efficient Audi range. The "Guage" one seems like a rather obvious typographic idea but at the same time, nice simple ideas are the best aren't they?
Agency: BBH London
Richard McGrann, Nick Kidney, Andy Clough, Toby Allen, Kevin Stark& Jim Hilson (Creative team)
Sharon Chong, Rich Kennedy, Chris Chapman (Typographer)
Alex Trochut, Mission Possible (Designer)
Sean & Ben (Photographer)
Nick Gill (Executive Creative Director)
Kevin Stark/Nick Kidney (Creative Director)
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