Autotrader "Bottomless" (2016) :15 (USA)

Ah, mom's purse. It's always filled to the brim and impossible to find what she needs like car keys. With Autotrader, she could get a car with keyless entry so she wouldn't have to worry about it. However, she'd still have about fifteen pounds of loose change in the bottom of her purse. Or in this woman's case, a curling iron. I wish the kid would have been a little more eye-roll about it. But still. This is the kind of idea you can riff :15's off all day long.

Client: Autotrader
Agency: Zambezi
Founder, Chief Executive Officer: Chris Raih
Executive Creative Director: Josh Dimarcantonio
Associate Creative Directors: Ben George and Nick Rodgers
Junior Art Director: Sean Jackson
Head of Content: Alex Cohn
Executive Producer:
Producer: Jordan Sider
Managing Director: Pete Brown
Account Director: Matt Kline
Account Supervisor: Lauren Bondell
Account Executive: Tori Tessalone
Project Manager: Chris Greve
Chief Strategy Officer: Kristina Jenkins
Group Strategy Director: Ryan Richards
Strategist: Keely Galgano

Production Company: Sanctuary
Director: Scott Pickett
Director of Photography: Travis Kline
Executive Producer: Preston Lee
Producer: Jared Harris

Editorial: Blink Studios
Editor: Justin Gallaher
Assistant Editors: Sasha Perry
Executive Producer: Alex Cohn
Producer: Cindy Chapman

Audio: Blink Studios
Mixer: John Mark Scearce
Sound Design: John Reese
Executive Producer: Alex Cohn
Producer: Cindy Chapman

Color Correction: Ntropic
Colorist: Marshall Plante
Executive Producer: Michelle Hammond
Producer: Kevin Miller

VFX: Ntropic
Flame Artist: Fefo Desouza
Executive Producer: Ron Moon
Producer: Kevin Miller

Music Supervision:
Licensed From: Audio Network
Song: Wedding March 2
Composed [and Performed by]
Jeff Meegan/Julian Gallant/David Tobin