In Axe's grooming campaign we find Mr Natural. He doesn't try to hard. Ever. At all. Not with his hair either. This, my friends, is the natural look.
Agency: BBH, London
Creative Team: Harry Orton and Robin Warman, Mark Lewis and Matt Fitch
Creative Director: Gary McCreadie and Wesley Hawes
Deputy Executive Creative Director: David Kolbusz
Producer: Glenn Paton
Strategic Business Lead: Ngaio Pardon
Strategy Director: Jonathan Bottomley
Strategist: Tim Jones
Team Directors: Heather Cuss/Roxane Gergaud
Team Manager: Cressida Holmes-Smith
Production Company: Caviar
Director: Nick Jasenovic
Executive Producer: Anna Smith
Producer: Neil Cray
DP: Ben Todd
Post Production: Framestore
Editor/Editing House: Sam Jones at Cut+Run
Sound: Factory Studios
Sound Engineer: Sam
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