Even the clouds shadows caress the London landmarks in this ad directed by Vince Squibb, where people caress and hug random objects.
Brief in a line: BBC Local Radio is the spark that ignites local Life
Katie Avon – Head of Marketing English
Sophie Mather – Marketing Manager BBC English Regions
Advertising Agency: RKCR Y&R
Creative Director: Damon Collins
Art Director/Copywriter: Jules Chalkley
Art Director/Copywriter: Nick Simons
Planner: Alice Huntley
Account Director: Fiona Richards
Account Executive: Emily Graham
Production Company: Red Bee Media
Director: Vince Squibb
Editor: Paul Watts – The Quarry
Producer: Joanna Yeldham – Red Bee Media
Post-production: The Mill
Audio post-production: Factory
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