Bernie O’Dowd is ready for May The 4th. Are you?

Bernie O'Dowd is Co-Creative Director at Hollywood-based independent creative agency Battery.
Before Battery, he had one hell of an advertising pedigree, having helped create Taco Bell’s talking Chihuahua to a suicidal robot in General Motors’ Super Bowl spot.
Before that Bernie was a professional skateboarder, once sponsored by Airwalk. He earned the nickname “Backwards Bernie” for his backward “fakie” and spin moves. His love of shredding continues to this day. Dude still skates competitively. So in celebration of May the 4th, the unofficial Star Wars holiday, it made sense that Backwards Bernie would add some skating to the shenanigans.

Man, I really hope Bernie and co. secured the licensing to these characters. George Lucas isn't exactly known for being free and easy with his characters. In fact it's quite the opposite.

src="adland.tv/aco-bell-chihuahua-yo-quiero-taco-bell-1997-30-usa"> Taco Bell’s talking Chihuahua to a suicidal robot in General Motors’ Super Bowl spot.
Before that Bernie was a professional skateboarder, once sponsored by Airwalk. He earned the nickname “Backwards Bernie” for his backward “fakie” and spin moves. His love of shredding continues to this day. Dude still skates competitively. So in celebration of May the 4th, the unofficial Star Wars holiday, it made sense that Backwards Bernie would add some skating to the shenanigans.

Man, I really hope Bernie and co. secured the licensing to these characters. George Lucas isn't exactly known for being free and easy with his characters. In fact it's quite the opposite.