Brach's candies introduces a virtual taste test

Head on over to Brach's website and you'll discover the brand new Virtual Taste Test.

What you do is you select a product, and then see a digital metaphor that showcases what the candies taste like through music and graphics. After selecting a description, you move on to the next one until the virtual taste test ends with a completed phrase you made up from the selected word.Then you are given the option to share with friends on Facebook or Twitter and receive a coupon for $1 off any two Brach’s items.

It's okay, I guess. Although some of the descriptor words are less candy and more cheesy.

Besides, it's not like we've advanced to the point where you can actually taste the snozzberries through your computer screen. They don't make snozzberry flavored candy anyway.

Agency: Periscope
Client; Brach's