Co-op Funeralcare has launched a new integrated campaign, ‘1 Brilliant Life,’ that places the power back into the hands of
Topgolf has rolled out two 15-second spots celebrating the news that Topgolf has football. This work builds off of the
Journeys has launched a modern reimagining of New Radicals’ iconic anthem “You Get What You Give,” starring genre-bending artist Gus
A beauty company is finally listening to its customers - women. Tired of being bombarded by stick-skinny models, women have spoken out in a survey in which "Dove found 83% of women were concerned that models in beauty adverts did not actually use the products they were promoting.
Over half wanted more curvy women in adverts and 56% said they felt better about themselves when they saw adverts featuring women with figures similar to their own."
This new ad campaign, which breaks today in London, features billboards showing a curvaceous woman in white underwear and the line: "New Dove Firming. As tested on real curves."
From ananova.com:
Dove's new ad campaign for Dove Firming moisturizer was "designed to celebrate real women and boost their body confidence."
Women of different shapes and sizes are pictured in their underwear for the Dove Firming advertising - and the company says the images have not been retouched in any way.
Psychologist Dr Linda Papadopolous, an expert in women's body attitudes
