MediaPost reports Campbell Serves Up 'American Dream' - the brand will appear prominently in the show American Dream when the younger daughter Patty enters an essay contest sponsored by Campbell's, this becomes a recurring story arc through eight episodes.
Mediaedge:cia, part of WPP group, are the masterminds that have negotiated this cross-promotion, in real life Campbell's and Scholastic will run an actual essay contest for high school students that offers a grand prize of $100,000 and the chance for a dance cameo on the series.
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