The missed shot is missed because it's not perfectly in focus. Every photographer knows this feeling. Uncle Grey explains: "We asked world-renowned photographers which missed shot do they clearly remember and to tell us the story about it. We then treated the typography as the image, where the focus showed you why the shot was missed."
Advertising Agency: Uncle Grey
Account Manager: Newsha Dalman, Pernille Tramp
Art Director: Mads Alexander Nielsen
Associate Creative Director: Clara Prior-Knock
Client Service Director: Josephine Winther-Poupinel
Creative Chairman: Lars Samuelsen
Designer : Andreas Hoff, Lars Dyhr
Final Artist: Thomas Rynkeby Knudsen
Intern: Carl-Emil Storm Gabrielsen, Jesper Uttrup
Social Media Manager : Valdemar Mühlhausen
Social Media Specialist : Johan Thrane
Strategic Director : Patrick Poulsen
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