Caviar Director Jonathan Krisel & Martin Agency Take Oatmilk To Strange New Places with Help from The Roots

In Chobani’s latest spot from The Martin Agency and Caviar Director Jonathan Krisel, Oatmilk Is everywhere. It’s a modern art sculpture, the outfit everyone is talking about at the fashion gala, the new beverage of choice to dump on your football coach after a win — it’s taken the world by storm, you may have just missed it. And it’s also at your local grocery store.

In bringing this comically absurd oatmilk-filled world to life, Caviar partnered with The Roots Production Service for the shoot in Chile. Knowing that making comedy is more than a punchline, The Roots worked to create the many desperate and distinct sets required to build this exaggerated world of oats.

Credits:

Client: Chobani
Agency: Martin Agency
Production Company: Caviar
Production Service Company: The Roots

Director: Jonathan Krisel
Executive Producer: Tova Dann
Producer: Brian Cooper

Executive Producer Service Co.: Ariel Léon Isacovitch
Line Producer/Head of Production: Pancho Rojas Oyarzun

1st AD: Diego Medina
2nd AD: Diego Escobar

DOP: Jo Willems
1st AC: Rodrigo Nuñez
2nd AC: Rafael del Campo
DIT: Eduardo Contreras

Gaffer: Rodrigo Ramirez
Key Grip: Alejandro Medrano

Production Designer: Karina Carbonatto
Prop Master: Sergio Gualco
Stylist: Sol Montalvo
Hair & Makeup: Carolina Fernandez

VTR: Ricardo Calderón
Sound Mixer: Mauricio Labra
Making Of: Vicente Rosselot