Clearex – acne treatment gel - Pimple Climbing - billboard, Israel

So this guy is climbing up a wall. On pimples. A wall of pimples. This is the new ambient work for Clearex – Acne treatment gel in Israel.

Allow me to be the first one to say... eeeeeeeeeeew!. ;))

Pimple Climbing
Client: Clearex – acne treatment gel

Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
August 2009

Chief Creative Director: Gideon Amichay

Executive Creative Director: Tzur Golan
 Creative Director: Yariv Twig
 Art Director: Meron Sasson
Copywriter: Sharon Refael
 Account Director: Adam Polachek 
Account Supervisor: Dana Cogan 
Account Executive: Anat Ruderman Producer: Hagai Ramati 
Photographer: Menachem Reiss