#CNNBlackmail trends - brands better brace themselves for a massive boycott

#CNNBlackmail trends - brands better brace themselves for a massive boycott

Readers of Adland should be familiar with several consumer boycott movements against brands due to where their ads are placed, rather than the content of the ads, by now.
In 2014 the Gamergatemovement shunned big names like Mercedes, Intel and Adobe, and somehow this snowballed into the fall of the Gawker empire. Gawker and their poor press ethics lost their case against Hulk Hogan, who was awarded 115 million dollars for Gawker's invasion of his privacy. Similar movements have existed for a long time, but there seems to be an avalanche as of late. Kellogg's removed their ads from Breitbart, and people are still tweeting #StopFundingHate to brands that support tabloids like The Sun, The Daily Mail and Breitbart due to programmatic ad buys.

, and now the meme-wars were suddenly cranked up to 11, due to a single line in the article. Twitter has finally unified the world, as all media went nuts..

CNN is not publishing "HanA**holeSolo's" name because he is a private citizen who has issued an extensive statement of apology, showed his remorse by saying he has taken down all his offending posts, and because he said he is not going to repeat this ugly behaviour on social media again. In addition, he said his statement could serve as an example to others not to do the same.
CNN reserves the right to publish his identity should any of that change.
Brace yourselves for here comes a giant boycott avalanche. And it will not be just the brands seen on CNN that will be boycotted, all the cable providers that carry CNN will be cancelled too.


You see, this giant Twitter maelstrom of bullying has more similarities to the aforementioned Gawker case than you'd think. Let's look back to this CNN reporter's Tweets of December 2013.... Specifically one about Justine Sacco who was fired from her job and basically had her life ruined, for cracking a joke on Twitter. It was Sam Biddle of Gawker who first picked up the joke, which created a global Twitter mob and countless articles in new media tabloids like Buzzfeed.

CNN and their reporter Andrew Kaczynski have in effect picked a fight with the entire internet by finding the WWE meme-maker. And not the fluffy unicorn filled part of the internet, but the young rebellious anti-authoritarian mean-joke-laughing part of the internet where a fast-paced culture thrives and things go in and out of fashion ten times as fast as a CNN news cycle. The part of the internet where meme-soldiers march, Sarge yells: "Question authority!" and the footsoldiers yell back in unison "Oh yeah? Sez who?"




Quick Update, it appears this Twitter maelstrom will only increase in speed, as Buzzfeed just pointed out that the meme tweeted by the President, was not the same as the one created by HanAssholeSolo, which means CNN’s Andrew Kaczynski outed the wrong guy.

Buzzfeed's Editor-in-Chief seems to lack an Occam's razor. The logical explanation is that President Trump simply tweeted a meme of the same idea, probably created by someone else, which is why they look slightly different. Trump's tweet also has audio. It's not unusual for someone to see a meme and then attempt to make a better version of it, but like Badlanders it's often impossible to find the original when both appear in the wild at the same time.

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