Coffee Shot is a new coffee drink. When BBR Saatchi & Saatchi were tasked with launching it, they targeted the morning commuter crowd by taking over commercial radio breaks, airing sleepy version of hard-sell radio spots, prior to the original real ones. Neat idea in what has been for years now a very neglected media.
Client: Coffee Shot
Advertising Agency: BBR Saatchi & Saatchi
Chief Executive Officer: Yossi Lubaton
Executive Creative Director: Nadav Pressman
Creative Director: Eran Nir
Copywriter: Lior Shoham, Eran (Shushu) Spanier
Production: Dorit Gvili
Creative Case Writer: Eva Hasson
Producer: Odelia Nachmias
Account Group Head: Maya Salomon
Account Supervisor: Moran Lupo
Account Executive: Chen Halpern
Strategic Planning: Shai Nissenboim
Planner: Gilad Kremer
Traffic: Roniot Doanis
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