Food

Sara Lee Supports Whole Grain Campaign with "Crop Circle"

by: caffeinegoddess, Sep 7 2007 - 1:32pm
caffeinegoddess's picture
By caffeinegoddess on September 7, 2007 - 13:32

To support Sara Lee's Soft & Smooth Switcheroo: Take Your Whole Grain Sandwich to School Day campaign, Kansas changed its unofficial nickname, "The Wheat State", to "The Whole Wheat State" on Wednesday. Using 40 bales of wheat straw, 23 tons of crushed limestone and 50 bags of red mulch for the red Sara Lee logo, they created a "crop circle" or field art image to help support the program.

Sara Lee

Prev/Next links

Adland® is supported by your donations alone. You can help us out by buying us a Ko-Fi coffee.
Anonymous Adgrunt's picture
comment_node_story
Files must be less than 1 MB.
Allowed file types: jpg jpeg gif png wav avi mpeg mpg mov rm flv wmv 3gp mp4 m4v.
Imanaddy's picture
caffeinegoddess's picture
Dabitch's picture
TDD's picture
RLDavies's picture
darrylohrt's picture
bella's picture
Dabitch's picture
purplesimon's picture
Dabitch's picture
purplesimon's picture
Dabitch's picture
caffeinegoddess's picture

caffeinegoddess

About the author

I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.
https://jbgoldman.myportfolio.com/
—

j-b-g

My Twitter
My Linkedin

Decoding the Irrational Customer

by: caffeinegoddess, Jan 6 2016 - 9:33pm

Paid Attention

by: caffeinegoddess, May 11 2015 - 1:13am

UPDATED: Super Bowl XLIX: The Ads of 2015 *Spoiler Alert*

by: caffeinegoddess, Jan 30 2015 - 5:38pm

Super Bowl XLIX: The Ads of 2015 *Spoiler Alert*

by: caffeinegoddess, Jan 19 2015 - 11:22pm

Super Bowl 2014 - Ad Spoiler Alert

by: caffeinegoddess, Jan 28 2014 - 11:19pm

Most Commented Recent

Related

related articles

1996-2024 adland® all the adnews not fit to print - all rights reserved, adland® is a registered trademark.