TFL - Count the passes - (2008) :30 (UK)

From director Chris Palmer at Gorgeous and Ad agency WCRS, London comes this old idea.

And by old, I mean yes I've seen it before - you knew I was going to say that didn't you?
Well tough titties, I did back in 1999 when Daniel J. Simons used the same exact trick in his visual cognition lab.

Still, it's a very good trick isn't it? Not sure I can be bothered to Badland this, what say you? 

Ad Agency: WCRS, London.

Leon Juame (Executive Creative Director)
Yan elliott / Luke Williamson (Creative Director)
Kit Dayaram / Vince Chasteauneuf (Art Director)
Tom Spicer / Simon Aldridge (Copywriter)
James Lethem (Agency Producer)
Laura Crowther (Assistant Producer)
Director: Chris Palmer
Paul Watts (Editor)
Prod. Co.:Gorgeous