Famous Art Director George Lois on the legendary Volkswagen ads "Think small" and "Lemon", who really did them and why they were such a breakthrough in this clip.
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I'll admit, I haven't made it to any of the other segments of this interview yet (is it just me, or is he really difficult to understand?). So I haven't yet found out who gets credit for what — apparently point of contention, recently covered by Koenig's daughter on This American Life.
AgencySpy also offered some commentary on that piece.
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