Carl's Jr. / Hardee's - Kate Upton Drive-in / The Southwest Patty Melt -(2012)

Awkward conversation I predict will happen all over America now. "Will you eat that?" "Hell yes, but OMG, that's a little personal don't you think!?" - "The patty melt, I was talking about the patty melt."

Yes, just like with the Paris Hilton burger and the Kim Kardashian salad, fast food, pop culture 'stars' and sex have been tossed together in a clip that makes me lose my appetite for anything in this burger joint, though I must admit I am curious as how the burger regenerates after each bite. We could feed all of Africa with these patty melts!

Looking forward to the next ad where up and coming starlet fellates a baguette as tartar sauce drips down her face.

Agency: 72andSunny

Client: Carl’s Jr. / Hardee’s
Title: Drive In (:60 / :30 / :15)
Carl’s Jr / Hardee’s
President: Andy Pudzer
Chief Marketing Officer: Brad Haley
SVP Field Marketing and Media: Steve Lemley

72andSunny
Chief Creative Officer:  Glenn Cole 

Creative Directors: Justin Hooper & Mick DiMaria

Writer:  Mark Maziarz

Designer: Rob Anton
Group Brand Director: Evin Shutt

Brand Director:  Jennifer Hires

Brand Managers: Adam Bersin, Mandy Hein

Senior Film Producer:  Molly McFarland
Business Affairs Manager: Krista Horn

Production
Director: Chris Applebaum
Director of Photography: Jonathan Sela
Production Company: Believe Media
Executive
Producer: Gerard Cantor

Producer: John Hardin

Editorial: Cosmo Street
Editor: Katz
Producer: Patty Paz

Online/Finishing: Brickyard VFX
Flame Artist: George Fitz
Flame Artist: Patrick Poulatian

Producer: Diana Young

Telecine: Company 3
Colorist: Mike Pethel
Producer: Matt Moran

Music Company: EMI
Produce, Mix & Master: Rob Kleiner
Co-Producer: Chris Winston, On Music and Sound
Artist: Mozella

Sound Design/Mix: On Music and Sound
Mixer: Chris Winston