BBH Barn Team Waffle interns spam Linkedin for a cause, manages to conjure up anti-sympathy

BBH Barn Team Waffle, which is half of the BBH Asia/Pacific 2012 intake of creative interns, are all up in arms about their anti-trafficking persona being removed from Linkedin. So much so, they've posted a plea to Reid Hoffman on tumblr begging him to reinstate the ad. The "ad" that was a fake profile on Linkedin, that befriended (oh, I'm sorry, networked), with a bunch of creative professionals on Linkedin.

Our idea was simple: the more connections the profile made, the more people we would have educated about the issue. Ultimately, it’s a matter of public awareness.

Your idea was spam.

You remember when you signed up on Linkedin and "entered into a legally binding agreement" and they said

Don’t undertake the following:

  • Create a user profile for anyone other than a natural person
  • They meant it, so Linkedin removes your revolutionary "ad", run in a "media" you did not pay for in any way and you go crying all over the free media you can get your hands on.

    Look up the term contextual advertising kids, and try to understand that most professionals who use Linkedin to keep track of business contacts (as it was intended), honestly don't want fake people befriending them, no matter how needy their cause is. Instead of wasting your energies on begging Reid Hoffman to renstate Kim Diya, you should head back to the drawing board and think up one thousand more ideas for your local nonprofit client, who needs your help and has allowed you to help them. Please do the trafficked ladies one better than this, team. Do 'em a good ad that gets their message out. All we need, according to you, is awareness, right?
    Is this little bit of extra eyeball helping in any way? You're welcome.

    AnonymousCoward's picture
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    kidsleepy's picture

    Contextual ad?
    Hey, I know! they should ha put the ad on Craigslist since that's where all the trafficking actually happens.

    Just sayin'.

    Dabitch's picture

    Oh snap.

    Kat Smith's picture

    What happens when she gets recommendations? Awk-ward.

    kidsleepy's picture


    purplesimon's picture

    Team Waffle?

    Blue waffle is more appealing.

    The desperation in their Twitter feed is embarrassing.

    The above comments are hilarious.

    Maybe, as a follow up, they can add a GPS tracker to some young girl and see if she gets trafficked. Show the route on Google Maps, etc.

    Now, points to anyone who can actually remember what the non-profit is called. I can't.

    Ms. Intention's picture


    AnonymousBully's picture

    JESUS H CHRIST because of Purplesimon I googled Blue Waffle and now I must rinse my eyes with lye you motherfffffffff

    Dabitch's picture

    Never google Blue Waffle, what are you new on the internet?

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