HP's new 3D Capture Stage makes personal 3D printing easier than ever before. And nothing highlights that feature better than the story of a woman named Jane who loses her childlike sense of wonder completely by the time she gets to college and has to like, learn stuff (probably existentialism or the works of August Strindberg or something) and then a few years later gets taken to task for trying to decorate her office cubicle, only to climb the corporate ladder in a haze of ennui, pills, divorce, alcoholism and failed inter-office romances. What?
They chose The Children’s Silverlake Choir's rendition of Roger Hodgson's “The Logical Song,” as the soundtrack. But hell, the underlying tone of this spot is so surprisingly dark, they could have gone with Pink Floyd instead of Supertramp. Another Brick In The Wall, part 2, anyone?
Thank god there's HP, tho! Oh, and offspring we can live vicariously through. Let's be honest, the daughter was how she got the spark back, anyway.
Client: HP
Chief Marketing Officer: Antonio Lucio
VP, PPS WW Marketing, Consumer PC: Vikrant Batra
WW Communications Director: Matt Cowling
WW Marketing/Creative Sprout: John Randazzo
Product Marketing Manager, Immersive Computing: Stephen Miller
Chief Marketing Officer: Steve Fund
VP Global Creative Director: Teresa Herd
Marketing Director: Cassio Tiete
Senior Marketing Manager: Elizabeth Lin
Agency: 180LA
Chief Creative Officer: William Gelner
Creative Director/Copywriter: Zac Ryder
Creative Director/Art Director: Adam Groves
Head of Production: Natasha Wellesley
Executive Producer: Erin Goodsell
President/Global CEO: Mike Allen
Account Director: Mike Slatkin
Account Manager: Danielle Tisser
Account Manager: Nicole Stokman
Chief Strategy Officer: Mike Harris
Head of Strategy: Jason Knight
Planning Director: Anne Heuer
Planner: Andrew Zakim
Business Affairs: Loretta Zolliecoffer
Production Company: Park Pictures
Director, Director of Photography: Lance Acord
Executive Producer: Jackie Kelman Bisbee
Executive Producer: Mary Ann Marino
Head of Production: Anne Bobroff
Producer: Caroline Kousidonis
Production Designer: Jason Hamilton
Casting Company Director: Dan Bell
Shoot Locations: USC, Menlo Club, Leo Carrillo State Beach, Hawley House, Los Angeles
Editorial Company: Exile
Editor: Kirk Baxter
Executive Producer: Carol Lynn Weaver
Producer: Lauren Pullano/Tobie Louie
Completion/Special Effects
Mill LA:
Senior Executive Producer: Sue Troyan
Producer: Kiana Bicoy
Colorist: Adam Scott
2D Lead Artist: Steve Cokonis
Recording Studio: Eleven Sound
Mixer: Jeff Payne
Asst Mixer: AJ Murillo
Executive Producer: Suzanne Hollingshead
Producer: Dawn Redmann
Music Company:Agoraphone
Producer: Dawn Sutter Madell
Song: The Logical Song
Writers: Roger Hodgson, Richard Davies
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
Wow - this really hit home! Especially remarkable with the children singing "Logical Song" written by Roger Hodgson, one of my favorite songwriters and co-founder of Supertramp. Amazing how timeless and relevant his song's message is today, holding onto that innate place of wonder in a fast-paced world... while singing along to his lyrics, I realized his songs have a special way of reaching out to so many. And another tidbit, it is interesting how "Logical Song" is one of the most quoted lyrics in schools. This warmed my heart - think I'll watch it again why not sing along too, for fun's sake :o)
- reply
PermalinkThe Logical Song is one of my favorites from Roger Hodgson, Supertramp's voice and founder. This is one that is as fresh today as when it was released. Can't wait to see him perform his classic song (and others - Give a Little Bit, Breakfast in America, Dreamer, Take the Long Way Home, and more!) when I see him live in NY in November. It's going to be magical!
- reply
PermalinkWhen you see Roger Hodgson (composer of Logical Song) in concert he will tell you that his songs are still relevant today, almost 40 years after they were composed. This is such an example. To hear these young children talk about the song is testament to Roger's lyrics being written with intelligence and feeling and being identified with across all ages. This song was an inspired choice for this ad...but this isn't the first time an ad agency has found Roger Hodgson's compositions to be logical, magical, dependable...
- reply
PermalinkYou can still hear the song played the the original writer Roger Hodgson in concert. go to his web sight and find a concert near you. He has so many songs that you will know.
- reply
PermalinkThank you to all Roger Hodgson fans for weighing in. If someone knows him please get in touch and let him know we'd love to interview him and write a sponsored post about his second life in advertising. We have very reasonable rates, and we're huge fans of his music.
- reply
PermalinkWould love to talk to you!
- reply
PermalinkWould love to talk to you!
- reply
PermalinkSnarkasm, you haz it.
The ad is pretty nice. Love the storytelling and butterfly faces.
- reply
PermalinkThe storytelling is absolutely fantastic. I'm just surprised at how dark it is. Or maybe it's just me.
- reply
PermalinkI love the song of Roger Hodgson "logical song"; It's a title that has lasted so long and which is still current. When you're young, you think that life is "magic" "logical" but ... As time passes ... we disillusioned. A song like that of Roger Hodgson made through time with hopeful and smiling ...
HP understands ... beautiful advertising with beautiful song ...
- reply
PermalinkI'm more surprised there's at least 6 really huge fans of Roger Hodgson who found this post.
- reply
PermalinkIm a big fan but unfortunately the misinformed super Roger fans try to distance Roger from his true great days with Rick Davies. Most of these fans don't and didn't get why Supertramp were so great.
- reply
PermalinkI still don't get why every time we post an ad with Supertramp or Roger Hodgson in it, we get a bunch of comments like these.
- reply
PermalinkRight? It's every time. It's almost as if people are paid to mention Roger when they see any Supertramp song used in a commercial.
- reply
PermalinkWhich is why I mentioned they should pay us to write a very in-depth native article featuring Roger's amazing talent and how those amazing songs make commercials extra special. I'm sure we have a lot of them.
- reply
PermalinkOh WOW!! Roger Hodgson's, formerly of Supertramp, "Logical Song" is so close my heart to start with.... Than create this visual representation that so elegantly brings the lyrics, music to life....... Will admit this brought tears as this commercial captures the essence, message of Roger's song like nothing I have ever seen seen before....... To loose yourself, your dreams as you grow-up than witness glimmers of your former self in the imagination of your children.....
Find your muse, mine is Roger, and feel, enjoy, follow your dreams...... They truly come true!!!!
http://www.rogerhodgson.com/documents/tour.html
- reply
Permalink.....aaaaand right about now I feel it may be time to close the comments on this post.
- reply
PermalinkI'm telling you, let's reach out to his people. We could do an amazing sponsored post.
- reply
PermalinkWe can be sure it'll get comments. ;)
- reply
Permalink