HP "Jane" (2015) 1:12 (USA)

HP's new 3D Capture Stage makes personal 3D printing easier than ever before. And nothing highlights that feature better than the story of a woman named Jane who loses her childlike sense of wonder completely by the time she gets to college and has to like, learn stuff (probably existentialism or the works of August Strindberg or something) and then a few years later gets taken to task for trying to decorate her office cubicle, only to climb the corporate ladder in a haze of ennui, pills, divorce, alcoholism and failed inter-office romances. What?

They chose The Children’s Silverlake Choir's rendition of Roger Hodgson's “The Logical Song,” as the soundtrack. But hell, the underlying tone of this spot is so surprisingly dark, they could have gone with Pink Floyd instead of Supertramp. Another Brick In The Wall, part 2, anyone?

Thank god there's HP, tho! Oh, and offspring we can live vicariously through. Let's be honest, the daughter was how she got the spark back, anyway.

Client: HP
Chief Marketing Officer: Antonio Lucio
VP, PPS WW Marketing, Consumer PC: Vikrant Batra
WW Communications Director: Matt Cowling
WW Marketing/Creative Sprout: John Randazzo
Product Marketing Manager, Immersive Computing: Stephen Miller
Chief Marketing Officer: Steve Fund
VP Global Creative Director: Teresa Herd
Marketing Director: Cassio Tiete
Senior Marketing Manager: Elizabeth Lin
Agency: 180LA
Chief Creative Officer: William Gelner
Creative Director/Copywriter: Zac Ryder
Creative Director/Art Director: Adam Groves
Head of Production: Natasha Wellesley
Executive Producer: Erin Goodsell
President/Global CEO: Mike Allen
Account Director: Mike Slatkin
Account Manager: Danielle Tisser
Account Manager: Nicole Stokman
Chief Strategy Officer: Mike Harris
Head of Strategy: Jason Knight
Planning Director: Anne Heuer
Planner: Andrew Zakim
Business Affairs: Loretta Zolliecoffer
Production Company: Park Pictures
Director, Director of Photography: Lance Acord
Executive Producer: Jackie Kelman Bisbee
Executive Producer: Mary Ann Marino
Head of Production: Anne Bobroff
Producer: Caroline Kousidonis
Production Designer: Jason Hamilton
Casting Company Director: Dan Bell
Shoot Locations: USC, Menlo Club, Leo Carrillo State Beach, Hawley House, Los Angeles
Editorial Company: Exile
Editor: Kirk Baxter
Executive Producer: Carol Lynn Weaver
Producer: Lauren Pullano/Tobie Louie
Completion/Special Effects
Mill LA:
Senior Executive Producer: Sue Troyan
Producer: Kiana Bicoy
Colorist: Adam Scott
2D Lead Artist: Steve Cokonis
Recording Studio: Eleven Sound
Mixer: Jeff Payne
Asst Mixer: AJ Murillo
Executive Producer: Suzanne Hollingshead
Producer: Dawn Redmann
Music Company:Agoraphone
Producer: Dawn Sutter Madell
Song: The Logical Song
Writers: Roger Hodgson, Richard Davies