This is all very Scandinavian (or Nordic) in its roots as we watch a child arriving at a forested area where a real-life Troll takes a toll.
Instead of walking with his schoolmates on the highway he decides to cross through the fields and the forest to find the troll, and he discovers the bridge that the troll lives under.
Now that he sees the troll has issues keeping even a match alight, he decides to redecorate the troll's lair.
Now, no one needs to wait for the troll to open the gate to cross the bridge any longer. Joy?
I don't know where you, dear reader, are from. But to me, this was a really sad story, because the troll is no longer needed, wanted, or even working. Kinda depressing. His job used to be to open that gate. But then, probably unlike Canadians, I grew up on Troll fairy tales and found this a bit sad.
“We know through our annual Life at Home research that there’s a direct relationship between how our homes feel and how we feel,” said Johanna Andren, head of marketing at IKEA Canada. “With this campaign, we wanted to demonstrate how IKEA can influence that relationship between our home and wellbeing.”
“The story of the troll, while fantastical, is also grounded in a human truth that we can all relate to. Through the relationship between the caring boy and the grumpy troll, we see that with a little meaningful attention, we can transform our space, and our lives.”
Client: IKEA, Canada
Agency: Rethink Canada
Chief Creative Officers: Aaron Starkman and Mike Dubrick
Creative Director/ art director : Caroline Friesen
Creative Director/ writer : Robbie Percy
Producer: Chantel Brinkman
Producer: Jessica Luong
Producer: Harland Weiss
Producer: Max Brook
DoP : Daniel Voldheim
Head of Marketing Johanna Andrén
Marketing Claudia Mayne
Marketing Jacqueline Wark
Marketing Nadia Kassam
Designer Lindsay Marsh
Media Manager Marissa Fischer
PR Lisa Huie
Chief Strategy Officer Sean McDonald
Strategy Director Jay Fleming
Account Director Kiara Wilson
Account Director Megan Christopher
Account Manager Erica Francis
Media Carat Canada
Vice President Karen Hrstic
Account Director Tracey Cronin
Media Supervisor Christine Ma
Production Designer Marco Puig
Designer Donna Irvine
Photographer Ernest Winczyk
Executive Producer Krzysztof Wiecek
Production Service Division Productions
Post Production / VFX Nimiopere
Editor Graham Chisholm
Executive Producer Julie Axell
Post Production / VFX House of Parliament
VFX Artist Lexi Stearn
VFX Artist Emma Hertz
VFX Supervisor Peter Smith
Post Production / VFX Color Collective
Colourist Alex Bickel
Executive Producer Claudia Guevara
Music / Sound Vapor Music
Sound Director Ted Rosnick
Producer Kat Stewart
why is it impossible to find the name of the young actors name anywhere on the internet I've looked everywhere and it is not to be found. you can find a list of all the people that made the commercial but not the cast of it.
I believe the little boy is Max Vento, a British actor. He also is the little caring boy in the ad on the bus sharing his Cadbury chocolate bar.
He is the same young actor as the one in the commercial for the chocolate bar, but I don’t think it is Max Vento.
I agree! I know it’s the same young actor who played in the commercial on a bus where he offers to share his chocolate bar with a young women who is crying in seat next to him. I think he is quite talented as his face is so expressive for someone so young
I hope they give you full credits soon, I really like how this is directed and edited.
The young boy looks similar to the "Cadbury" boy at first glance but in the close up I am not sure and why he is not named in the credits is a shame.
The actor is Finley Hanson, and he is in both the Cadbury ad, and the Ikea one. Took a while to find the info!
Thank you for that info!