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Cost: est. £750,000
Voice: Garrison Keillor - "Isn't it nice when things just work?"
Trivia: "The full advert is divided in two - because the studio couldn't fit in all the kit at once. Just one second of computer generation is used to link the two halves - when an exhaust pipe rolls across the floor." - Michael Christie, Daily Record
Agency: Wieden+Kennedy UK
Director: Antoine Bardou-Jacquet, Partizan Midi Minuit