"Excuse me, are those Bugle Boy jeans your wearing?"

This ad became a pop culture meme.

Client: Bugle Boys

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Comments (4)

  • Dabitch's picture

    Looks like I'm not the only one who hates this ad......

    Dec 27, 2003
  • junyr's picture

    Ouch. That is a little rough (ie 4 votes of '1'). It's the go-go's. It's bugle boys. It's early 90's. Give them a break.

    Hate to see what you would give Huey Lewis for "It's Hip to Be Square"

    Dec 27, 2003
  • Dabitch's picture

    trust me junyr, I seriously hated it back in the early 90's as well. It's just one of them ads that rubbed me the wrong way. ;) I thought I was alone in that though, since the line "are those bugle boy.." has survived and become a pop-culture joke.

    Jan 28, 2004

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.