Canal+ are back. Forget March of the Emperor. This guy has his story down pat. He should be in advertising.

Spot aims to highlight that Canal+ = "Original Creativity", it has original programming, series, documentaries and fictions, created by and for Canal+, scripted by prestigious writers such as Olivier Marchal and Jean- Hugues Anglade. More than simply broadcasting programmes, CANAL+ is a publisher that develops its own creative. Canal+ thus confirms its creative fibre, its capacity to create and to think up fictions of cinematographic quality: “CANAL+ Créateur Original”.

To launch this new campaign, BETC produced a film that enhances CANAL+’s position as leading creator : THE WARDROBE. “Never underestimate the power of a great story”.

Project name
The Wardrobe
Client supervisors
Béatrice Roux, Mathieu Mazuel, Fleur Ajavon
Jean-Christophe Royer
Art director
Eric Astorgue, Julien Schmitt (assistant)
Production company
Soixante Quinze
Matthis Van Heijningen
Jono Griffith
Post-production company
Audio post-production company
KOUZ Production
Photography Director: Joost van Gelder

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.