GNI - Carbon Monoxide Week - (2015) :60 (Ireland)

Creative Agency ROTHCO have created a fun campaign for Carbon Monoxide Awareness Week 2015, on behalf of client, Gas Networks Ireland. They made a song, which you can download at carbonmonoxide.ie. Tommy McAnairey, the award-winning, ballad-singing canary, is attempting to spread the word for CO Awareness Week by releasing a single about the poisonous gas and attempting to get it to no.1 in the Irish charts. Will it go as far as dumb ways to die? The new single is called ‘Carbon Monoxide Is Lethal As Hell’. Because it is, you know.

John McMahon, Copywriter at ROTHCO, Comments: “It’s a rousingly energetic anthem performed in the traditional Irish folk style. Given that Irish traditional music can be dark and morbid in content, it seemed logical that the genre of music Tommy would sing in would be Irish. And of course, being a canary, he knows more than most about carbon monoxide, seeing as so many of his ancestors died in the coalmines detecting the lethal gas. What’s great is that the song is packed with tips about how to prevent carbon monoxide poisoning (e.g. ‘Always keep your boiler in / Excellent condition / By gettin it serviced once a year be a registered technician’) but because the lyrics lend themselves so well to the style, the song becomes more than a jingle and really comes into its own as a piece of music.”

‘Carbon Monoxide Is Lethal As Hell’ will be available for download on Friday September 18th from iTunes, Google Music and Amazon (but can currently be pre-ordered at carbonmonoxide.ie).

Client : Gas Networks Ireland
Agency : Rothco
Agency Producer : Jessica Derby
Art Director : Shay Madden
Copywriter : John McMahon
Finished Art : Gerry Coyle
Account Directors : Fiona Gilroy, Miriam Henderick
Account Manager : Annie Tidy
Strategy : Patrick Ronaldson, Brona Kilkelly
Digital Strategy : Emer Fitzgerald
Digital Team : Daire Lennon, Sarah Farrant, Paul Power
Social : Amy Lyons, Eric Gasparro
Production Company : Piranha Bar
Director : Gavin Kelly
Producer : Lorraine Geoghegan
Animation : Simon Burke
Music : Paul Woodful
Post Production : Piranha Bar
Sound : Mutiny Studio
Illustrator (Original visualisation) : Ian Benjamin Kenny
Web Design : Rothco

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