Pushing parents buttons like pro's Mccann Digital Israel created a facebook hook that was sure to lure even the most hardened anti-FB parent. Upload a video of your kid, and have a personalized soundtrack staring Zoheir Bahalool (israel most famous sport commentator) added to the clip. Even the clumsiest fall-down now seems like a heroic sports move.

Client: Huggies
Advertising Agency: Mccann Digital, israel
VP Creative: Nir Refuah
Creative Director: Ami Alush
Copywriter: Tal Schweiger
Art Director: Nir Hesztadt


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.