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It's as if Loctite decided one day that the fanny-pack can never be hip, so they shall embrace the dorky-hip and attempt to make it hipster-hip. They updated Win at Glue and put all their eggs in the super bowl basket here. It may not be a simple product demonstration like when Masterlock shot their lock in 1973, but it might still be quirky enough to stick to peoples memory.
ad agency: Fallon
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